Antibiotics don’t work on viral infections like the cold and flu, but that doesn’t stop half of all urgent care patients asking for one to treat their cold or flu. So we created a prescription that would actually help.
We created an official card that could be handed out by doctors when over the counter medicines are recommended over a prescription. Introducing the OTC card
We even ran a New York Times print ad upside down, encouraging everyone reading it & flip the script.
Lastly we created material to educate in Urgent Care centers.
Copywriter: Emma Bhayani
Art Director: Evan Kirby
Creative Directors: Bryce Hooton, Sebastian Piacentini Veron & Sherrod Melvin
Executive Creative Directors: Daniel Rodriguez & Larry Platt
Director: Evan Silver
Agency: McCann New York