When pain gives you pause, Biofreeze gives you pain relief to help you keep going. We capitalized on Biofreeze being the only green product on the pain relief aisle and created a campaign to relaunch the brand: because ‘Green Means Go’.

Senior Copywriter: Emma Bhayani

Senior Art Director: Evan Kirby

Creative Directors: Reto Oetterli & Ryan Barrett, Jack Deligter & Eric Aragon

Executive Creative Directors: Sherrod Melvin, Daniel Rodriguez & Larry Platt

Animation House: Giant Ant

Director: Evan Silver

Agency: McCann New York

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