air-aoke

Lysol’s newest product sanitizes the air. Amazing for killing germs, but tough to talk about coming out of a pandemic where people are tired of hearing about germs. We wanted to approach the launch in a more playful way. We discovered that humans spew over a thousand germs while singing so we created a one-of-a-kind karaoke booth that shows the germs you sing out and how you can sanitize it after. Air-aoke went to Midtown Music Festival in Atlanta, Georgia and the Country Music Awards in Nashville, Tennessee.

Copywriter: Emma Bhayani

Art Director: Evan Kirby

Designer: Zac Collopy

Creative Directors: Mark Forsman & Vinny Garbellano

Executive Creative Directors: Daniel Rodriguez & Larry Platt

Agency: McCann New York